Kinfield is a modern outdoor wellness brand rooted in clean, functional beauty. This redesign reimagines the brand for retail expansion — preserving its sustainable ethos while evolving the visual system to reach a broader, design-conscious audience.
Clean by Design
This Kinfield redesign reinforces the brand’s eco-conscious positioning through both visual cohesion and material integrity. Packaging has been updated with biodegradable substrates, carrying the brand’s environmental ethos into its physical footprint.
Visually, the redesign applies Kinfield’s signature texture motifs uniformly across SKUs, strengthening shelf presence and eliminating inconsistencies that diluted brand impact. A tightened palette of tangerine and pastel green channels energy and youthfulness, while white is used more sparingly to preserve cleanliness without sterility. The stylized “K” icon is now integrated into the wordmark, strengthening recognition across channels.
Packaging the Promise
The updated packaging system streamlines Kinfield’s visual language across all SKUs, creating consistency without sacrificing individuality. Each product features a unified label structure anchored by Kinfield’s texture motif — previously used inconsistently — now serving as a signature brand element.
Core colors like pastel green and tangerine take center stage to enhance shelf recognition and emotional tone, while white space is applied more sparingly to avoid clinical sterility. The integration of the stylized “K” into the wordmark strengthens brand recall and ensures a more seamless connection across packaging, collateral, and digital touchpoints. Materials have also been reimagined with biodegradable options to align with Kinfield’s sustainability messaging not just in voice, but in practice
Online and On-Brand
Digital expression reinforces Kinfield’s identity through a soft but strategic application of color, typography, and visual texture. Instagram assets leverage lifestyle imagery with grounded product photography, creating a scrollable rhythm that mirrors the physical packaging’s balance between energy and calm. Design elements from the packaging — like the tangerine highlight and “K” monogram — are echoed in social layouts and promotional graphics, making the transition between physical and digital brand moments feel natural. The site preview emphasizes clean navigation, typographic clarity, and warmth, positioning Kinfield as both functional and emotionally resonant for modern, eco-conscious consumers.
Refined and Rooted
This redesign of Kinfield balances aesthetic clarity with strategic intent—bridging visual storytelling, sustainable material choices, and digital fluency. It demonstrates how a strong identity system can flex across packaging, social content, and brand guidelines without losing coherence or voice. More than a visual refresh, it reflects my ability to interpret brand ethos into a scalable system that feels both elevated and grounded.