Anytype is a privacy-first productivity app built on local-first principles. This brand refinement explores how design can support technical integrity while increasing emotional accessibility — updating the visual identity, tone of voice, and marketing expression to broaden its appeal without diluting its values.
The original homepage positioned Anytype as “the everything app,” but didn’t explain what it actually is. This redesign refocuses the story: Anytype is a thinking tool. A way to build a personal or shared environment for how your brain — or your team’s brain — naturally works. Instead of hiding behind vague slogans, the new page introduces what it does, how it works, and why it matters — especially for users who organize ideas in non-linear, personal ways. It's not about promising everything. It’s about showing people what’s possible.